FORMAT: Digital TV

CLIENT: Whack

AGENCY: Showrunner

PRODUCTION: Conker Cuts (Cassette Vision LTD)

LENGTH: 1:43 Minutes

This commercial was made for Whack.ie, an Irish Property evalutation app that makes previous sales along with pictures and final sale prices available to everyone.This campaign was designed to inject Whack’s offbeat humour into a fast-paced, polished piece that cuts through the noise. Working with Showrunner, we crafted a stylised comedic spot that feels bold, unexpected, and distinctly on-brand.

In casting for this commercial, we wanted two distinctly comedic actors to sell the humour of the script and be able to play with their own take on it. Ross McCarney was a clear choice due to his previous viral sketch comedy work with Joe.ie, and Amy Hughes really stood out to us as a comedic actor in the casting process. Working with Jack Quinn and our VFX team, we were also able to build practical effects for our ‘Vultures’, and have them cleaned up in post-production.