The most convincing visual effects often start with decisions made well before the camera rolls. Here’s what to think through in development and pre-production.

CGI is worth considering when it solves a real creative or practical problem—not simply because it looks impressive. Here is how to weigh the idea, complexity, assets, revisions and intended uses before you commit.

Comedy can be precise work. Whack is a comedy commercial directed by Adam that uses effects and puppets. Here’s what the project confirms—and what to consider when taking a playful idea from page to screen.

What happens when the kinetic visual language of FPV meets a world built around Tetris? Red Bull Ireland x Tetris brings those two visual ideas together in a CGI-led commercial project.