FORMAT: Fully Digital Photography

PRODUCTS: "Football Special - 1 Litre"

AGENCY/ PRODUCTION: Conker Cuts (Cassette Vision LTD)

This case study showcases a premium CGI photography process, using computer-generated imagery rather than AI, to capture a product entirely within a digital environment. The approach offers complete creative control over lighting, materials, environments and composition, allowing us to create high-end, visually striking imagery that would be difficult or impractical to achieve through traditional photography.

It also demonstrates the flexibility of the process, with a single digital product asset capable of being adapted across different environments, compositions and creative directions.