EXTRA FLAMING HOT
PepsiCo - Online Digital Stunt
FORMAT: Digital Online Campaign
CLIENT: PepsiCo
PRODUCTS: Doritos, Walkers Max + Wotsits Crunchy
AGENCIES: 7Yellow / ODM Ireland
PRODUCTION: Conker Cuts (Cassette Vision LTD)
This case study highlights three VFX shots that formed the centrepiece of a social media-focused campaign orchestrated by 7Yellow and ODM Ireland in collaboration with Joe.ie, on behalf of PepsiCo. The objective was to promote PepsiCo's new "Extra Flamin’ Hot" flavour across three product lines: Doritos, Walkers Max, and Wotsits Crunchy. The client aimed to create a viral stunt that seamlessly blended with reality. Therefore, the primary technical requirement was to ground the footage in reality as convincingly as possible - through tracking, high-level integration, 3d animation and stunt work.
